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Kik added promoted chats in 2014, which used bots to converse with users about promoted brands through keywords activating responses.The feature allows companies to communicate with more potential clients than would be possible manually.
To register for the Kik service, a user must enter a first and last name, e-mail address, and birth date (which, as of February 2016, must show that the user is at least 13 years old As of February 2016, Kik's guide for law enforcement said that the company cannot locate user accounts based on first and last name, e-mail address and/or birth date; the exact username is required to locate a particular account.
The app has been criticized as unsafe for minors due to its anonymity features and allegedly weak parental control mechanisms.
In November 2014, Kik announced a .3 million Series C funding round and its first acquisition, buying GIF Messenger "Relay".
Kik added Safe Photo to its safety features in October 2016 which "detects, reports, and deletes known child exploitation images" sent through the platform.
Kik partnered with Connect Safely in 2016 to produce a "parents handbook" and joined The Technology Coalition, an anti-sexual exploitation group including Facebook, Google, Twitter and Linked In.
Since May 2014, Kik has contained a safety feature that blurs messages from strangers, so that users must opt in to view content sent by people outside their network.