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Either a banner image or video ad that matches the form and function of the app interface it’s displayed in.The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.

If they have a stable predictable traffic, it allows publishers to forecast their revenue.The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers inventory.A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or rebroking of inventory.With the number of mobile apps that continues to increase exponentially, mobile app advertising has a potential to replace mobile web ads completely.Today all highest paying mobile ad networks are laser focused on mobile as the fastest growing digital advertising sector.

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Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services.